Home Craftology Tracking

Marketing analytics application

Home Craftology Tracking is a marketing analytics application. It reports on sales and advertising performance for the Home Craftology online store at homecraftology.com, which sells craft and hobby kits.

Home Craftology Tracking is private software, built and operated by Home Craftology for its own staff. It is not offered to the public, not sold or licensed, and there is no way for anyone outside the business to sign up for it or connect an account to it.

What Home Craftology Tracking does

Daily profit and loss. Combines order revenue and product costs from our Shopify store with advertising spend from the platforms we advertise on, converts foreign currency at the daily European Central Bank reference rate, and reports net profit and margin by day.
Advertising attribution. Records the marketing touchpoints preceding each order and allocates order revenue across channels under several attribution models, so we can see which advertising actually produced sales.
Conversion reporting. Sends completed purchases from our store back to the advertising platforms, so their reported conversions reflect orders our server confirmed rather than events measured in a browser.

Why Home Craftology Tracking requests access

Home Craftology Tracking reads advertising performance data — cost, impressions and clicks — from Google Ads accounts that Home Craftology owns. Access is read-only. It does not create, modify, pause or remove campaigns, budgets, keywords, audiences or bidding strategies, and it reads no account other than our own.

Contact

Home Craftology, Australia — chrisjevers@gmail.com

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Home Craftology Tracking, operated by Home Craftology · chrisjevers@gmail.com